The 1977-1980 Lincoln Versailles

There are likely two types of individual reading this post right now- folks that absolutely adore the Lincoln Versailles, and folks that have never heard of the car until this second. If you fall into the former category, welcome; you've come to the right destination! If you fall into the latter category, prepare for a fascinating lesson on this unique and cool car that has been sadly consigned to the dust bin of automotive history. Motor City Malaise is setting out to change that!

Now, to properly set this up we need a bit of historical context, so bear with me. Chances are, you've DEFINITELY heard of this car:

1977 Cadillac Seville

Cadillac launched the Seville in 1975 as a response to the increase in European sports/luxury imports from the likes of Mercedes-Benz, BMW and Jaguar. Cadillac marketed the Seville as the "internationally sized" Cadillac, utilizing a much smaller body/frame, and highly advanced technological stuff for a mid-70s domestic car, such as true electronic fuel-injection. Despite it's comparatively small size, it was still the most expensive Cadillac of it's time, adding to the air of exclusivity. After a couple years of decent success with this formula, Lincoln realized that they needed to 'get into the game' for themselves. By essentially taking a Ford Grenada/Mercury Monarch frame and heavily 'up-styling' it, they came up with the formal-sounding Lincoln Versailles, as seen here:

1977 Lincoln Versailles

Although it was much smaller than other Lincoln models, the Versailles was still a much more traditional American luxury offering than the Seville in every other sense. The grille and body lines were more formal, there was a lot more chrome, and even a 'faux spare tire bustle hump' on the trunk. The drivetrain was also traditional 70s American luxury: two long-time Ford workhorse engines were offered- the 302 Windsor, or the 351 Windsor, which put out 133 hp and 135 hp respectively. Although you might scratch your head at those nearly identical power figures, keep in mind that the 351 was a much torque-ier power plant, displacing 275 lb/ft of torque compared to 243 lb/ft from the 302. Both were mated to a 3-speed C4 automatic transmission. Smooth ride was guaranteed through a combination of double-insulated front shocks, freon-filled rear shocks, and low-friction ball joints seated in Delrin-coated bushings.The Versailles is notable for being the first American production vehicle to use clear-coat paint (including many "Tu-Tone" options), and one of very few cars of the time to offer four-wheel power disc brakes, as opposed to discs/drums. Inside, the Versailles could be equipped with just about any and every luxury option available in its day: power locks, windows, powered moonroof, remote garage door opener, leather seating, leather-covered steering wheel, instrument panel, arm rests, map pockets, assist straps and padded console...now that's a lot of cowhide!

While the Versailles may have been overshadowed by its Cadillac counterpart both in features and sales numbers, it is a nonetheless compelling piece of Malaise-era Detroit auto history that absolutely deserves its own feature on the Motor City Malaise page! With that, enjoy these photos:

All photos are property of their original owners
Sources include: wikipedia.org, lincolnversailles.com, and oldcarbrochures.com

Ladies and Gentlemen, Give It Up For...The 1979 Chrysler 300!

It is entirely appropriate that I dedicate my first 'car' post to the 1979 Chrysler 300. It is bar-none my favorite Malaise-Era Detroit vehicle, and one of my all-time favorite cars to boot. If someone offered me any car in the world, I would take a low-mileage example of one of these in a heartbeat. It is a truly "Limited Edition" vehicle in every sense of the term, and one that deserves just as much respect as the more commonly celebrated vehicles in the classic MOPAR lexicon. Before we get into the nitty-gritty of this incredible car, let's start with a nice introduction in Chrysler's own words- mind you, this is the only piece of advertising that Chrysler ever officially put out on the car. Without further ado:

BEHOLD THE GLORY!

After a cursory glance at this ad, you've probably got a burning question right about now: Isn't that just a Cordoba with some body stripes and a zany crosshair grille? Like most things in life, the answer isn't so black and white. Chrysler 300 Letter enthusiasts (read: purists) have thumbed their noses at the 1979 version since it's very introduction. In fact, there is ZERO mention of the car on the Chrysler 300 International Club, Inc. website. The (unrelated) Chrysler 300 Club, Inc. has officially recognized the 1979 model as a legitimate 300 since 1980, but the decision was very controversial at the time. Here's my take on it:   

I'll be the first to admit that this advertisement is a sad and meager introduction to the car. In 1979, Chrysler was fast approaching insolvency, and the cash and resource-strapped company had put nearly all their eggs (as well as the federal government's "eggs-on-loan") into the K Car basket. Meanwhile, they still had their traditional B-body, Rear Wheel Drive, V8-powered relics to deal with (R Bodies are a fascinating topic for a different post!). The Cordoba was no longer lighting up the sales charts as it did back in the mid-70s. In 1976 and '77, Chrysler moved over 160,000 Cordobas per year, respectively. By 1979, that number had dropped by more than half to under 80,000 units. The buying public was thinking small and efficient, and cars like the popular Front Wheel Drive Dodge Omni/Plymouth Horizon were selling like gangbusters. To incentivize potential buyers to continue looking at the bigger, thirstier options, Chrysler decided to go for the nostalgia angle. They took the existing 1979 Cordoba, made some surprisingly substantial cosmetic and drivetrain alterations to the platform, and sold it as the limited edition "Chrysler 300" for 1979. Here are the hard (and frankly, impressive) facts:

Drive Train:

• 360 CI (5.9L) 4-Barrel High Performance V8 rated at 195 net horsepower and 280 ft/lbs torque. Note, this is not the 360 4-V engine that someone would get as an option on a regular Cordoba. This is the version taken directly from Dodge police pursuit vehicles from the period, as well as the famous Little Red Express Truck...hence the 'High Output', or 'High Performance' nomenclature used frequently in documentation about the car.
• True Dual Exhausts with dual catalytic converters. Not the pseudo-dual exhausts found on many faux-muscle cars of the period, like the Camaro and Trans Am. 
•  8.0:1 Compression Ratio
• 3.21 Sure Grip Rear Axle Ratio
• Power steering with Heavy Duty "handling" suspension and anti-sway bars
• Heavy Duty version of the venerable 3-Speed Torqueflite transmission with lock-up torque converter.
• Heavy Duty police-spec power brakes; discs up front, drums in rear.

Exterior Trim:

• Spinnaker White exterior paint with plain metal roof (no vinyl top). A small number of Canadian-only models were painted in Red, but all US cars were strictly white.
• "300" emblems on the taillight lenses and wheel centers. Also a "300" etched into the rear quarter windows
• Crosshair chrome frame over a blacked-out eggcrate grille with the "300" emblem in the center.
• Front fender louvers
• Red & blue stripe package atop the white paint and a red/white/blue reflective bar under each rear quarter window.

Interior Trim:

• Red leather bucket seats
• Console shifter
• Metallic 'engine-turned' dash applique
• Factory tachometer
• Notable options included: power locks/windows, cruise control, AC, AM/FM stereo with 8-track player, power antenna, power sunroof, T-Tops

As you can see, we've got a pretty capable and beautiful car here. In stock form (with Chrysler's Lean Burn computer and other emissions equipment attached), it would still do 0-60 mph in nine seconds flat, and that's with a 3800 lb curb weight! When tuned and allowed to breathe, expect better results accordingly. Furthermore, with less than 5,000 total vehicles produced (approximately 3,900 for the USA, the remainder to Canada), it's about as rare and exclusive as it gets.

And so, you have it...the 1979 Chrysler 300. Is it really a 300, or just a really fast Cordoba? Doesn't matter to me...the Cordoba is already a beautiful car; what you have here is the elegance and style of the Cordoba matched with the engineering and drivetrain of a proper touring car. Does it really get any better than that?!

All photographs are property of their original owners
Statistics sourced from: allpar.com, moparautos.com and moparmusclemagazine.com

Welcome To the "Motor City Malaise" Blog!

Call me strange, but for as long as I can remember, I have had a great fondness for American vehicles from the 1970s- particularly, the mid-late '70s "Malaise Era" offerings by Ford, General Motors, and especially Chrysler. Names that come to mind? Cordoba. Magnum. New Yorker 5th Avenue. Elite. LTD II. Versailles. Fleetwood Brougham. You get the picture. The first question that may come to your mind is: Why? After all, that era is widely regarded by car buffs and historians as a sad sidebar to Detroit's otherwise glorious motoring history and pedigree. The cars of that period were often huge, thirsty, choked by smog/emissions equipment (to meet increasingly stringent government regulations), and by the late 70s & early '80s, very technologically outdated.

To that end, I don't really have any one good reason for my life-long love affair with these vehicles. Rather, it's an amalgamation of various factors:

• I grew up in a staunchly MOPAR household, developing an early love for classic muscle cars such as the Dodge Charger, Coronet, Plymouth 'Cuda, Road Runner, etc.
• I have always had a fondness for 'The Underdog', whatever/whoever that might be at any given point in time. In the case of historical vehicles, it would be hard to argue for a more worthy underdog than the 1980 Chrysler New Yorker 5th Avenue Edition, or the 1977 Ford Ranchero GT, or the 1979 Dodge Magnum XE GT. 
• Expounding on my previous point, I have always found myself outside the mainstream, whether that be my tastes in music, my choice of literature, or (in this case) the cars that I love. So it makes a lot of sense that as something of a "car hipster", my tastes would naturally follow in this manner. 
• Many of these cars are both rare and attainable. After all, '70s Camaros and Trans Ams are a dime a dozen...and you're still paying an arm and a leg for a well-maintained or restored example. Don't even mention classic MOPAR muscle cars...I could never afford a '71 Plymouth GTX unless I was a lottery winner or hedge-fund manager! However, a '75 Imperial LeBaron sedan? A '76 Ford Elite? A '79 Chrysler 300 Special Edition? All very rare, very affordable cars, for what they are.
• These cars positively OOZE character. The miles of chrome trim, the formal roof and fender lines, the "rich, Corinthian leather!", the charming way that the Big Three would endlessly reconfigure, recycle or gussy-up old, tired platforms and sell them as 'deluxe', 'limited', or even entirely separate 'editions'...all this adds up to create a level of camp that you absolutely have to admire in retrospect. 

On this blog, you will find posts dedicated to specific car models, including photos and documentation (always credited to the source(s)), historical facts, personal anecdotes, and lots of fan-boy gushing. I don't claim to be the "resident expert" on any of these cars. I am simply a huge fan of them. One of my long-term personal goals is to own one of these cars as a Daily Driver one day. After all, what's the point in plunking down cash for a nice old ride, only to let it collect dust for 300 days out of the year?

Thanks for visiting. Check back for frequent updates!